BRIT Awards 2018 Live
BRIT Awards 2018 launched with an ambitious day-long live celebration across social platforms, in a first for the show. In the lead up to the show broadcast on 21st February, activations across YouTube, Facebook, Twitter, Instagram, Musical.ly, and Snapchat offered the most comprehensive live experience in the show's 38 year history. The campaign garnered a nomination in Broadcast Digital Awards 2018's category for Best Digital Support for a Programme.
Campaign highlights include:
International YouTube Main Show livestream hosted by Conor Maynard and Yazmin Evans, garnered over 1.5 million views, up 50% from 2017
Facebook Red Carpet livestream hosted by Maya Jama and Professor Green garner 6.1 million views in first three days, up 25% from 2017
Inaugural live activations including 'BRITs Begins with musical.ly, Instagram 'Live With' and Twitter Live After-Party
Facebook Red Carpet Livestream Highlights
BRITs 2018 Day-Long Live Celebration
Trailer for BRITs 2018 International Livestream
Music Ally Sandbox 2018 Survey: Best TV & Live Social Media Event
