JAY Z Magna Carta...Holy Grail Samsung Album App
JAY Z partnered with Samsung for a groundbreaking album release of his 2013 release Magna Carta...Holy Grail. One million fans and Samsung Galaxy owners received the release free via an album app. The app offering was followed by wide commercial release, which resulted in 527,000 first week US sales, a #1 Billboard album debut and record-breaking streams on Spotify.
Highlights:
1 million RIAA certification first day
527,000 sold in the US 13th
#1 album in the US
#1 album in the UK
#1 iTunes in 59 territories
1 Samsung partnership
1 groundbreaking commercial
1 million apps
14 million Spotify streams – a new Spotify record
1 scavenger hunt
1 placement in Salisbury Cathedral
1 Brooklyn Party
1 album
1 World Tour
