Shakira “La La La” (Brazil 2014) #1 Most Shared Ad of All-Time
Shakira “La La La” (Brazil 2014) presented by Activia to benefit World Food Programme became #1 Most Shared Ad of All-Time, reaching 5.4M+ shares across platforms in 2014).
Shakira reintroduced Twitter's popular hashflag feature around World Cup 2014 and invited fans to use hashtag country codes to add their national flag to tweets. #DaretoDream user-generated content campaign encouraged fans to take inspiration from the "La La La" music video and share selfies showing off their team pride in the lead up to each game.
