Tom Grennan x Playstation VR
Sony Music UK’s 4th Floor Creative collaborated with Insanity Records and PlayStation Worldwide Studios to create Tom Grennan VR.
Tom Grennan VR uses pioneering new technology called Dynamic Eye Contact during performances of two of the biggest tracks from his UK Top 5 debut album Lighting Matches - "Found What I’ve Been Looking For" and "Royal Highness." The project offers fans the opportunity to witness an intimate VIP, behind the scenes recording with Tom Grennan and his three-piece band.
The technology creates an experience where fans are completely immersed with Tom and his band, as they perform at London’s iconic Metropolis Studios. PlayStation VR’s positional tracking allows the images and audio to respond to changes in head position; something not possible in a conventional 360 video. With PS VR, it alters people’s viewpoint as though in real life - being able to follow and react to even the smallest movement Tom makes greatly enhances the sense of presence.
Tom Grennan treated a few fans to an exclusive preview event, where Tom surprised attendees with a real life appearance. He also curated selections for his Game On! playlist, which featured on PlayStation Music.
Tom Grennan VR garnered a nomination in Music Week's Sync Awards 2018 Best Branded Entertainment category.
