J. Cole Born Sinner x Lisnr Album Listening Party
In 2013, J. Cole hosted a geo-fenced and time-fenced Born Sinner album listening party in ten cities worldwide powered by mobile tech partner, Lisnr.
J. Cole spoke to an audience in School of Visual Arts Theatre in New York City while fans gathered in open "listening parties" in New York, Los Angeles, Toronto, Fayetteville, Chicago, Boston, Houston, and Atlanta to simultaneously share the listening experience via LISNR.
The campaign contributed to 297,0000+ first week US sales and was recognized as Webby Award Honoree in 2014.
J. Cole in School of Visual Arts Theatre prior to the Born Sinner listening party powered by Lisnr
Fans listening to J. Cole's Born Sinner for the first time in New York's School of Visual Arts theatre
Fans in Chicago at the Born Sinner listening party
Fans in Cole's hometown of Fayetteville join the Born Sinner listening party
Fans in Houston
J. Cole's Born Sinner album
