Budweiser Made in America Festival
In 2012, JAY Z partnered with Live Nation to curate and launch Budweiser Made in America Festival, a brand new festival event based in Philadelphia (and in LA in 2014). The festival has featured artists ranging from JAY Z, Pearl Jam, Beyoncé, Kanye West to Aluna George, Gary Clark Jr., Passion Pit, The Gaslight Anthem, and others playing to sell-out crowds of 60,000+ plus.
Highlights include:
2012: First-of-its-kind foursquare check-in offer, where Foursquare badgeholders were eligible to receive merch discounts, exclusive viewing area access and expedited entry
2013: First-of-its-kind Spotify line-up reveal through branded playlist unveiled during a live event
2014: Twitter video line-up reveal through animated neon sign-inspired creative
Custom branded 2012 Budweiser Made in America Festival foursquare badge
2013 festival line-up revealed through Spotify during a real-time event
Your full @Budweiser #MadeInAmerica LA lineup. Tix on sale now @LiveNation: http://t.co/BkHr8J2a57.https://t.co/eH5YJk2rf1
— Budweiser MIA Fest (@MIAFestival) May 22, 2014
