BRIT Awards 2019

The BRIT Awards 2019 welcomed YouTube Music as the show's Official Music App. The show achieved 3.98 million views of the international livestream on YouTube, a 160% increase from 2018. Top views came from Mexico, US, France, Italy and Brazil. Todrick Hall and Vick Hope hosted the livestream and the Official After Party on YouTube.

Overall The BRITs growth of 12% in overall follower numbers across @BRITs social accounts, up to 3.375 million from 3 million in 2018

Pre-show, influencers and personalities drove social conversation and anticipation for the event. The BRITs 2019 coverage kicked off with the Facebook Red Carpet livestream presented by Jamie Laing and Yasmin Evans, which received 5.9 million views in the first five days.

Montana Brown and Mark Ferris took over @BRITs on Instagram, updating live from the red carpet as BRITs Insiders, while Michael Dappah shared his journey to The BRITs on @Instagram, Instagram's biggest profile.

On Twitter, The BRITs 2019 generated nearly 740K total tweets about the show, increasing conversation by 224% compared to last year. Total impressions exceeded 196 million, an increase of 66% from 2018.

Jungle Creation's The Look produced "Transforming into Iconic British Artists" videos, which generated 1 million views across three clips on Facebook.